{"id":11315,"date":"2021-06-01T00:00:00","date_gmt":"2021-05-31T22:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/google-shopping-actions-a-marketplace-for-your-products\/"},"modified":"2025-04-19T13:01:54","modified_gmt":"2025-04-19T11:01:54","slug":"google-shopping-actions-a-marketplace-for-your-products","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/google-shopping-actions-a-marketplace-for-your-products\/","title":{"rendered":"Google Shopping Actions, a marketplace for your products"},"content":{"rendered":"

Are you looking to expand on marketplaces? Wondering what kind of campaign you can run with Google ads<\/a>? Google offers you an alternative to Amazon for expanding your visibility. <\/p>\n

Google’s new marketplace, Google Actions, has been available for a few months now.<\/p>\n

Google is taking advantage of its audience crossroads by launching its own marketplace, offering a new place to display and sell its products.<\/p>\n

Being present on the shopping.google.co.uk marketplace also means being present on the Google Assistant. The aim is to make it possible to buy your products on the platform without having a website, or going through one. But above all, to offer a simple, fast and secure purchasing experience. <\/p>\n

As on an e-commerce site, web users can browse through the products on sale, consulting the latest information on prices and availability.<\/p>\n

The aim is to shorten the conversion path, reduce the time spent navigating between several pages and thus reduce the number of shopping cart abandonments.<\/p>\n

Google Actions, like other marketplaces, is remunerated on a commission basis on sales generated. The commission rate varies according to category, from 6% for computers to up to 14% for watches. <\/p>\n

By way of comparison, here are the commissions applied by their colleagues:<\/p>\n

\"google<\/p>\n

Google Actions is therefore rather advantageous in most categories: perhaps this is linked to the launch of the service. Now’s the time to take advantage. <\/p>\n

To date, here are the requirements for selling on Google (which are likely to change over the coming months or years):<\/p>\n