{"id":11305,"date":"2021-11-23T00:00:00","date_gmt":"2021-11-22T23:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/performances-max-a-new-type-of-google-campaign\/"},"modified":"2026-02-26T12:53:52","modified_gmt":"2026-02-26T11:53:52","slug":"performances-max-a-new-type-of-google-campaign","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/performances-max-a-new-type-of-google-campaign\/","title":{"rendered":"Performances Max: a new type of Google campaign"},"content":{"rendered":"

With its increasingly powerful algorithm, Google is opening up a new way for advertisers to automatically manage their advertising campaigns. Following the success of the beta version, Google is now rolling out Performance Max campaigns to all advertisers worldwide. A single Performance Max campaign will enable advertisers to be present on all “Google products”, i.e. the search network, Youtube, Display, Search, Discovery, Gmail and Google Maps. <\/p>\n

The logic is simple: Google takes care of everything: bids, placements, keywords, audiences, zones, devices… Optimization is based on your campaign objective. We’re talking here about a campaign that’s more conversion-oriented. <\/p>\n

\"performance-max-google\"<\/p>\n

What do I need to provide Google for Performances Max campaigns?<\/h2>\n

Not much, in fact, to create ads: text (titles and descriptions), images and\/or videos. This works in a similar way to Responsive Ads<\/a>, in that the algorithm combines various elements to find the best combination to achieve the campaign’s conversion objective (target ROAS, target CPA, maximize conversions, in general). <\/p>\n

How can you integrate a Performances Max campaign into your strategy?<\/h2>\n

In addition to Search, Shopping and Google shopping deals<\/a> campaigns, Performances Max campaigns can be used to group Youtube, Display, Discover, Gmail and Google Maps campaigns into a single campaign: particularly when the budget is too small to treat these different campaigns separately. Shopping and local campaigns will also be integrated during 2022. <\/p>\n

Best practices for a Performances Max campaign<\/h2>\n

To guarantee the effectiveness of your Performances Max campaigns, here are a few best practices to follow:<\/p>\n