{"id":11248,"date":"2022-03-15T00:00:00","date_gmt":"2022-03-14T23:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/networks-a-label-for-transparent-players\/"},"modified":"2026-01-04T11:56:45","modified_gmt":"2026-01-04T10:56:45","slug":"networks-a-label-for-transparent-players","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/networks-a-label-for-transparent-players\/","title":{"rendered":"Network labeling: transparency and quality with Effinity"},"content":{"rendered":"<p>The relationship between advertisers and network affiliates has long suffered from a lack of trust. This was due to the networks&#8217; desire to protect their publishers&#8217; portfolios from direct canvassing. <\/p>\n<p>This opacity has led to a decline in investment in this type of player. And yet, when properly managed, Networks represent a major growth opportunity. Effinity has therefore taken the lead by introducing a transparency label, guaranteeing advertisers total control and impeccable quality.  <\/p>\n<h2>The strategic role of networks in the affiliation ecosystem<\/h2>\n<p>There&#8217;s no denying that monetization networks bring significant added value to publishers. They act as technological and commercial facilitators. <\/p>\n<ul>\n<li>Comprehensive offer: they centralize relationships with over 50 global affiliate platforms, offering access to nearly 60,000 programs via a single point of entry.<\/li>\n<li>Advanced technology: their tools enable automated monetization (especially for forums or blogs) without requiring extensive technical expertise on the part of the media.<\/li>\n<li>Productivity gains: they drastically reduce the administrative burden of managing multiple partnerships.<\/li>\n<\/ul>\n<p>To find out where these players stand among the other types of partners, I invite you to consult our pillar page dedicated to the different<a href=\"https:\/\/www.effinity.fr\/blog\/guide-leviers-affiliation-editeurs\/\"> affiliation levers for publishers<\/a>.<\/p>\n<h2>The Effinity network label: restoring trust through transparency<\/h2>\n<p>Aware of the potential of these players, but intransigent about Brand Safety, Effinity has deployed a specific label for Networks. This label is awarded exclusively to players who agree to lift their anonymity and demonstrate total transparency with regard to the publishers bringing in their business. <\/p>\n<p>The aim is twofold:<\/p>\n<ol>\n<li>Enable advertisers to control precisely where their brand is distributed.<\/li>\n<li>Maintain this leverage by re-establishing a lasting relationship of trust.<\/li>\n<\/ol>\n<h2>Who are the 3 certified players?<\/h2>\n<p>To date, only three major market players have met the strict transparency requirements of Effinity and its merchant partners.<\/p>\n<h3><strong>Skimlinks<\/strong><\/h3>\n<p>It&#8217;s a massive public network that connects over 60,000 publishers and aggregates programs from more than 50 platforms. Skimlinks is the partner of choice for commercial content strategies. <\/p>\n<p>Key references: Yahoo, Cond\u00e9 Nast Group (Vogue, GQ Magazine).<\/p>\n<h3><strong>Digidip<\/strong><\/h3>\n<p>This private network is by invitation only. Digidip is positioned in a premium segment, targeting sites with very high audience figures (over one million unique monthly visitors). Founded in 2013, it is recognized for its rapid growth in Europe.  <\/p>\n<p>Key references: Dealabs, VoyagesPirates, Magic Maman, Marie Claire, ELLE.<\/p>\n<h3><strong>Sovrn (formerly VigLink)<\/strong><\/h3>\n<p>Sovrn is a public network of over 40,000 publishers. It stands out for its ability to support major portals and comparison technology solutions. <\/p>\n<p>Key references: MSN, Tipser.<\/p>\n<h2>Identify approved partners on the platform<\/h2>\n<p>Effinity strongly encourages advertisers to give preference to these trusted players. To facilitate their identification within the Effinity interface, an orange label pictogram has been added directly after the publisher&#8217;s username. <\/p>\n<p>Although all Networks can apply for programs accepting this type of affiliation, accredited publishers offer a guarantee of superior visibility. This system enables each advertiser to manage its affiliation strategy with discernment, combining performance and control of its brand image. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The relationship between advertisers and network affiliates has long suffered  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":11254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-11248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11248"}],"version-history":[{"count":2,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11248\/revisions"}],"predecessor-version":[{"id":19493,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11248\/revisions\/19493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/11254"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=11248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=11248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}