{"id":11129,"date":"2023-02-09T00:00:00","date_gmt":"2023-02-08T23:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/consumers-want-to-have-a-positive-impact-on-the-planet\/"},"modified":"2025-01-23T07:44:25","modified_gmt":"2025-01-23T06:44:25","slug":"consumers-want-to-have-a-positive-impact-on-the-planet","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/consumers-want-to-have-a-positive-impact-on-the-planet\/","title":{"rendered":"&#8220;Consumers want to have a positive impact on the planet&#8221;."},"content":{"rendered":"<p><em>Every week, Effinity puts the spotlight on a partner. The aim is to showcase the variety and richness of our network. This week, Adrien de Malherbe, co-founder of allcolibri, answers our questions.  <\/em><\/p>\n<h2>Can you tell us about your company and its services?<\/h2>\n<p>allcolibri is a mission-driven company founded in 2021, whose raison d&#8217;\u00eatre is to enable as many people as possible to take action for the planet and society. To achieve this, allcolibri has developed a turnkey SaaS solution that enables companies to reward their users, customers, partners or employees with good deeds for the planet. A good deed is one whose impact is measurable and quantifiable, and which falls within the 17 sustainable development goals defined by the United Nations. An e-tailer can decide to offer good deeds (coral restoration, removal of plastic from the oceans, trees to be planted, school equipment for children&#8230;) in a few clicks and easily highlight their allcolibri impact KPI report. This enables them to increase their conversion rate and customer loyalty, while having a positive impact on the planet.    <\/p>\n<h2>How would you define your role in the conversion\/loyalty chain?<\/h2>\n<p>Today, consumers want to have a positive impact on the planet through their choices, and prefer to buy from brands that are committed. Offering customers the chance to perform a good deed increases brand preference, boosts conversion rates and builds loyalty. <\/p>\n<h2>Can you describe a successful operation you carried out with Effinity on behalf of an advertiser?<\/h2>\n<p>The Effinity and allcolibri partnership has already planted over 50,000 trees and generated thousands of additional sales for an advertiser like SNCF Connect. Find out more here: <a href=\"https:\/\/get.allcolibri.com\/\" target=\"_blank\" rel=\"noopener\">allcolibri<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week, Effinity puts the spotlight on a partner. The  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":11131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-11129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11129"}],"version-history":[{"count":1,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11129\/revisions"}],"predecessor-version":[{"id":11132,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11129\/revisions\/11132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/11131"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=11129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=11129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}