{"id":11104,"date":"2023-02-07T00:00:00","date_gmt":"2023-02-06T23:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/2022-e-commerce-continues-to-grow\/"},"modified":"2025-01-23T07:44:22","modified_gmt":"2025-01-23T06:44:22","slug":"2022-e-commerce-continues-to-grow","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/2022-e-commerce-continues-to-grow\/","title":{"rendered":"2022, e-commerce continues to grow!"},"content":{"rendered":"

It’s a ritual… Every year, Fevad<\/a> publishes its assessment of e-commerce in France. 2023 is no exception. Here is a summary of the main findings for 2022. <\/p>\n

Rising indicators<\/h2>\n

The e-commerce sector grew by 13.8% in 2022, reaching 146.9 billion euros. This represents some 2.3 billion online transactions, up 6.5% on the previous year. The average shopping basket is also up, by 6.9% to 65 euros. <\/p>\n

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Service sales drive market growth<\/h2>\n

These figures need to be clarified, as in 2022, it was essentially services that served as the locomotive for French e-commerce, with an increase of 36% in one year (+50% compared to 2019). Travel & Tourism sites benefited from the post-Covid effect, with a 55% increase in sales. This increase was also helped by higher prices in this sector. <\/p>\n

Product sales stagnate<\/h2>\n

After exceptional years in 2020 and 2021, online product sales were down 7% on 2021 (but up +33% on 2019). While the first half of the year was marked by a sharp 16% decline, the second half stabilized activity. In fine, product sales are up 19% on 2019. Indeed, while all product categories are down on 2021, they are all up on 2019. With two sectors leading the way: Beauty-Health (+29%) and Furniture-Decoration (+19%). <\/p>\n

The e-commerce sector remains dynamic<\/h2>\n

By 2022, e-commerce is expected to account for 12.5% of retail sales, and the number of active merchant sites is expected to grow by 5%, with over 10,000 new sites in one year.<\/p>\n

Mobile sales (products and travel sales) are up (+8%) thanks to travel and leisure sales, which offset the decline in product sales (-6%).<\/p>\n

Sales of fast-moving consumer goods (FMCG), which had accelerated sharply during the pandemic, have stabilized due to higher prices, and are therefore up 1% on 2021 and 56% on 2019 (source: NielsenIQ Scantrack).<\/p>\n

Focus on e-commerce and Gen Z<\/h2>\n

Fevad, in collaboration with Odoxa, has also released figures for young people aged 12 to 15. These show that Generation Z is very much into e-commerce. They claim to make more than half their purchases on the Internet, compared with 29.5% of the general population. The economic crisis has had an impact on their purchasing behavior. 64% of the young people surveyed said they had concentrated their purchases on necessary products in 2022, i.e. 6 points more than cyber-buyers as a whole, and 63% bought more products on special offer. <\/p>\n

Unsurprisingly, second-hand purchases are very popular with Generation Z, with two-thirds having bought a reconditioned or second-hand product in 2022. Also unsurprisingly, 51% say they prefer influencers to advertising. <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s a ritual… Every year, Fevad publishes its assessment of […]<\/p>\n","protected":false},"author":3,"featured_media":11107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-11104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11104"}],"version-history":[{"count":1,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11104\/revisions"}],"predecessor-version":[{"id":11108,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/11104\/revisions\/11108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/11107"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=11104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=11104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}