{"id":10859,"date":"2018-05-02T00:00:00","date_gmt":"2018-05-01T22:00:00","guid":{"rendered":"https:\/\/www.effinity.fr\/blog\/international-use-the-flexibility-of-vouchers-to-get-started\/"},"modified":"2026-01-04T10:43:19","modified_gmt":"2026-01-04T09:43:19","slug":"international-use-the-flexibility-of-vouchers-to-get-started","status":"publish","type":"post","link":"https:\/\/www.effinity.fr\/en\/blog\/international-use-the-flexibility-of-vouchers-to-get-started\/","title":{"rendered":"International launch: accelerate your growth with coupon sites"},"content":{"rendered":"<p>If your brand has an established reputation in France, replicate your domestic strategy identically in order to<a href=\"https:\/\/www.effinity.fr\/vos-besoins\/developper-le-marche-international\/\"> <strong>to develop the international market<\/strong><\/a> is rarely sufficient. In a new territory, you&#8217;re often starting from scratch in terms of visibility. <\/p>\n<p>This is where coupon sites differ from other<a href=\"https:\/\/www.effinity.fr\/blog\/guide-leviers-affiliation-editeurs\/\"> <strong>affiliation levers<\/strong><\/a>. Often underestimated for fear of damaging brand image, they are proving to be powerful catalysts for rapidly penetrating a new market. Here&#8217;s why they should be part of your launch plan.  <\/p>\n<h2>1. Rapid activation and immediate visibility<\/h2>\n<p>Time is a critical factor in a launch. Unlike influencers or SEO, which take time to bear fruit, couponing sites are up and running almost instantly. <\/p>\n<p>These platforms are managed by professional, responsive teams. In just a few hours, you can benefit from : <\/p>\n<ul>\n<li><strong>A page dedicated to<\/strong> your brand, optimized for local SEO.<\/li>\n<li><strong>Hero banners<\/strong> on their high-traffic home pages.<\/li>\n<li><strong>Omni-channel relays:<\/strong> your offer isn&#8217;t just on the website, it&#8217;s pushed via their newsletters and social networks.<\/li>\n<\/ul>\n<p><strong>GEO advantage:<\/strong> For a search engine, these sites are considered local authorities. Being listed with them sends an immediate positive signal of geographic relevance. <\/p>\n<h2>2. Flexible supply: no need to &#8220;sell out<\/h2>\n<p>A common misconception is that couponing forces you to undercut prices with aggressive codes (e.g. -30%). Not true. The aim is to relay a <strong>customer advantage<\/strong>, whatever its nature.  <\/p>\n<h3>The &#8220;Bon Plan&#8221; rather than the Promo Code<\/h3>\n<p>If your e-commerce platform doesn&#8217;t allow you to generate specific codes, or if your pricing policy is strict, rely on &#8220;Bons Plans&#8221; (Deals). These are offers that don&#8217;t require a code, but are still attractive to the bargain-hunting community: <\/p>\n<ul>\n<li>Free shipping (strong psychological trigger for export).<\/li>\n<li>Seasonal offers or sales already present on the site.<\/li>\n<li>Gift versus purchase (GWP).<\/li>\n<\/ul>\n<h3>Protect your margin with thresholds<\/h3>\n<p>Visit<a href=\"https:\/\/www.effinity.fr\/blog\/couponneurs-travailler-subir\/\"> <strong>work with couponers without suffering<\/strong><\/a> profitability, the threshold mechanism is formidable. Offer a discount that can only be triggered if the amount of the basket exceeds your average target basket. To obtain the benefit, the customer will add an additional product (up-sell), which will offset the cost of the discount and increase your sales volume.  <\/p>\n<h2>3. Acquisition vs. cannibalization: the reality of the figures<\/h2>\n<p>Advertisers&#8217; biggest fear is paying a commission for a customer who would have bought anyway. However, in international markets, where your brand is little known, the discount site acts above all as a business introducer (prescriber). <\/p>\n<p>To secure your investments, Effinity&#8217;s technology enables fine-tuned control:<\/p>\n<ul>\n<li><strong>Differentiated tracking:<\/strong> we identify whether the user is a new visitor brought in by the partner or a visitor who has already been engaged.<\/li>\n<li><strong>Deduplication rules:<\/strong> we apply a priority to other levers. If a user has interacted with a blogger or an ad before visiting a coupon code site, the couponer will not be paid (or will be paid less), thus preserving your marketing budget. <\/li>\n<\/ul>\n<h2>Conclusion: discount vouchers as a competitive advantage<\/h2>\n<p>The use of discount sites varies culturally from one country to another (very strong in the UK or USA, different in Germany). Your local competitors are already using them. <\/p>\n<p>To ensure your success, don&#8217;t hesitate to ask our experts to benchmark the practices of your competitors in your target market. This is the surest way to transform this lever into a growth driver, without risking your brand. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your brand has an established reputation in France, replicate  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":10861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-10859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-advice"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/10859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=10859"}],"version-history":[{"count":2,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/10859\/revisions"}],"predecessor-version":[{"id":19483,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/posts\/10859\/revisions\/19483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media\/10861"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=10859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/categories?post=10859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/tags?post=10859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}