A lead is a business contact identified as a potential opportunity for a company. It is usually a person or company who has shown some interest in the products or services offered, either through direct interaction (such as filling in a form on a website) or through a search for specific solutions. <\/p>\n
In a B2B (business-to-business) context, a lead is often a professional or organization that corresponds to the advertiser’s target market, as well as to various criteria: company size, sector of activity or the contact’s role within the organization. A quality B2B lead is not only interested, but also has the decision-making power to move forward in the purchasing process.<\/p>\n<\/div><\/div><\/div>
Lead generation is a crucial stage in the sales cycle. Once identified, leads are generally qualified, i.e. evaluated to determine their relevance and potential for conversion into a customer. Qualification can be based on criteria such as identified need, budget and timing. Turning a lead into a customer requires careful follow-up, personalized interactions and close alignment between sales and marketing teams.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
What’s the difference<\/p>\n
between a lead and a prospect?<\/p><\/h2><\/div><\/div><\/div><\/div><\/div>
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