A day dedicated to meetings between advertisers and partners.<\/p><\/div>
Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div>A day to listen, debate, meet people and develop your business…<\/p><\/h2><\/div><\/div><\/div>Partner workshops<\/h3><\/div>Discussions on concrete topics<\/p>\n<\/div><\/div><\/div>Round tables<\/h3><\/div>30-minute debate and discussion on trade issues<\/p>\n<\/div><\/div><\/div>Appointments<\/h3><\/div>A day to forge partnerships<\/p>\n<\/div><\/div><\/div>Networking time<\/h3><\/div>Plenty of time to get to know each other better<\/p>\n<\/div><\/div><\/div><\/div><\/div>This year’s Effidays program<\/p><\/h2><\/div>Commerce is constantly evolving. And right now, it’s changing fast. <\/p>\nWhen everything’s moving, it’s sometimes necessary to focus on what’s not moving to stay on course. And in this shifting landscape, there are some things that remain unchanging: you still need sellers, buyers and, in the middle, customer journeys. <\/p>\nThese are the customer journeys that link brands to consumers, products to uses, intent to conversion.<\/p>\nFor the past 25 years, Effinity’s mission has been to design, for its customers, these pathways that effectively connect sellers and buyers.\nWe’ve seen them evolve with new technologies, new platforms, new behaviors…\nAnd while they can sometimes be confusing, these changes are also a source of opportunities. Commerce is a living ecosystem. It’s up to us to understand it, anticipate it and activate it.<\/p>\n<\/div><\/div><\/div>That’s why we’ve chosen to focus on New Customer Journeys<\/em><\/strong> at the heart of the 5th edition of Effidays, to be held in Paris on October 14.<\/p>\nThis year, we’ll be exploring three main areas that make up the core of digital customer journeys:<\/p>\n\nE-commerce, still in the throes of transformation,<\/li>\nSocial commerce, driving prescription and impulse,<\/li>\nAI commerce, which could reshuffle the cards of the customer experience.<\/li>\n<\/ul>\nThis event is designed to encourage exchanges, ideas and meetings. You’ll be able to meet today’s partners, discover new ones for tomorrow, take part in workshops and attend round tables and conferences. <\/p>\nAlways in a friendly atmosphere, of course!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Discover\nthe\nprogram and the partners present at\nduring Effidays 2025.<\/p><\/h3><\/div><\/div><\/div>Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div>Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div><\/div><\/div>A summary of Effidays 2024<\/h2><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>In October 2024, the Effidays brought together nearly 200 people around one theme: creativity!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11996,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11936","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11936"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions"}],"predecessor-version":[{"id":18670,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions\/18670"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11996"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A day to listen, debate, meet people and develop your business…<\/p><\/h2><\/div><\/div><\/div>
Discussions on concrete topics<\/p>\n<\/div><\/div><\/div>
30-minute debate and discussion on trade issues<\/p>\n<\/div><\/div><\/div>
A day to forge partnerships<\/p>\n<\/div><\/div><\/div>
Plenty of time to get to know each other better<\/p>\n<\/div><\/div><\/div><\/div><\/div>
This year’s Effidays program<\/p><\/h2><\/div>
Commerce is constantly evolving. And right now, it’s changing fast. <\/p>\n
When everything’s moving, it’s sometimes necessary to focus on what’s not moving to stay on course. And in this shifting landscape, there are some things that remain unchanging: you still need sellers, buyers and, in the middle, customer journeys. <\/p>\n
These are the customer journeys that link brands to consumers, products to uses, intent to conversion.<\/p>\n
For the past 25 years, Effinity’s mission has been to design, for its customers, these pathways that effectively connect sellers and buyers.\nWe’ve seen them evolve with new technologies, new platforms, new behaviors…\nAnd while they can sometimes be confusing, these changes are also a source of opportunities. Commerce is a living ecosystem. It’s up to us to understand it, anticipate it and activate it.<\/p>\n<\/div><\/div><\/div>
That’s why we’ve chosen to focus on New Customer Journeys<\/em><\/strong> at the heart of the 5th edition of Effidays, to be held in Paris on October 14.<\/p>\nThis year, we’ll be exploring three main areas that make up the core of digital customer journeys:<\/p>\n\nE-commerce, still in the throes of transformation,<\/li>\nSocial commerce, driving prescription and impulse,<\/li>\nAI commerce, which could reshuffle the cards of the customer experience.<\/li>\n<\/ul>\nThis event is designed to encourage exchanges, ideas and meetings. You’ll be able to meet today’s partners, discover new ones for tomorrow, take part in workshops and attend round tables and conferences. <\/p>\nAlways in a friendly atmosphere, of course!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Discover\nthe\nprogram and the partners present at\nduring Effidays 2025.<\/p><\/h3><\/div><\/div><\/div>Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div>Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div><\/div><\/div>A summary of Effidays 2024<\/h2><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>In October 2024, the Effidays brought together nearly 200 people around one theme: creativity!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11996,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11936","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11936"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions"}],"predecessor-version":[{"id":18670,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions\/18670"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11996"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
This year, we’ll be exploring three main areas that make up the core of digital customer journeys:<\/p>\n
This event is designed to encourage exchanges, ideas and meetings. You’ll be able to meet today’s partners, discover new ones for tomorrow, take part in workshops and attend round tables and conferences. <\/p>\n
Always in a friendly atmosphere, of course!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Discover\nthe\nprogram and the partners present at\nduring Effidays 2025.<\/p><\/h3><\/div><\/div><\/div>
Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div>Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div><\/div><\/div>A summary of Effidays 2024<\/h2><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>In October 2024, the Effidays brought together nearly 200 people around one theme: creativity!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11996,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11936","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11936"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions"}],"predecessor-version":[{"id":18670,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions\/18670"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11996"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Click on image to view<\/strong><\/p>\n<\/div><\/a><\/div><\/div><\/div><\/div>A summary of Effidays 2024<\/h2><\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>In October 2024, the Effidays brought together nearly 200 people around one theme: creativity!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11996,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11936","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11936"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions"}],"predecessor-version":[{"id":18670,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11936\/revisions\/18670"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11996"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}