Product flow management<\/p><\/div>
Increase your visibility and presence, and generate more sales with optimized product flow.<\/p><\/div>
Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div>Product flow management<\/h1><\/div>Optimized management of your product flow enables you to activate new types of publishers, access new locations and thus reach new users and increase your sales. For Effinity merchants, on average, 30% of traffic is generated from product feeds. <\/p>\nGood product flow management has two major benefits:\nEnable diversification of the affiliate mix:<\/strong> by making a product flow available to a network of affiliates, you have the opportunity to activate new types of publishers and recruit more partners.<\/p>\nIncrease your traffic:<\/strong> a product feed is an essential visibility tool for your affiliation campaign. It gives you access to new sites and distribution networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>A single product feed for multiple distribution<\/h2><\/div>As part of an affiliation campaign, product feeds have to be specifically tailored to meet the publishers’ standards. But adapting your product catalog to the requirements of each site, then updating and enriching it regularly, can quickly become a tedious task. <\/p>\nAt Effinity, we’ve developed tools that meet the needs and expectations of our partners, advertisers and publishers. Our Feed Center makes it easier for you to manage feeds, as you no longer have to deal with the technical specificities of your partners. What’s more, this tool ensures optimal update frequency and corrects potential errors via rewriting rules. <\/p>\n<\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Preparation phase<\/p>\n<\/div><\/i><\/span><\/div>Flow recovery<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Standardization<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Share<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Broadcast<\/strong><\/p>\n<\/div>Affiliate marketing and Ads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
Optimized management of your product flow enables you to activate new types of publishers, access new locations and thus reach new users and increase your sales. For Effinity merchants, on average, 30% of traffic is generated from product feeds. <\/p>\n
Good product flow management has two major benefits:\nEnable diversification of the affiliate mix:<\/strong> by making a product flow available to a network of affiliates, you have the opportunity to activate new types of publishers and recruit more partners.<\/p>\nIncrease your traffic:<\/strong> a product feed is an essential visibility tool for your affiliation campaign. It gives you access to new sites and distribution networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>A single product feed for multiple distribution<\/h2><\/div>As part of an affiliation campaign, product feeds have to be specifically tailored to meet the publishers’ standards. But adapting your product catalog to the requirements of each site, then updating and enriching it regularly, can quickly become a tedious task. <\/p>\nAt Effinity, we’ve developed tools that meet the needs and expectations of our partners, advertisers and publishers. Our Feed Center makes it easier for you to manage feeds, as you no longer have to deal with the technical specificities of your partners. What’s more, this tool ensures optimal update frequency and corrects potential errors via rewriting rules. <\/p>\n<\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Preparation phase<\/p>\n<\/div><\/i><\/span><\/div>Flow recovery<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Standardization<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Share<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Broadcast<\/strong><\/p>\n<\/div>Affiliate marketing and Ads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
Increase your traffic:<\/strong> a product feed is an essential visibility tool for your affiliation campaign. It gives you access to new sites and distribution networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>A single product feed for multiple distribution<\/h2><\/div>As part of an affiliation campaign, product feeds have to be specifically tailored to meet the publishers’ standards. But adapting your product catalog to the requirements of each site, then updating and enriching it regularly, can quickly become a tedious task. <\/p>\nAt Effinity, we’ve developed tools that meet the needs and expectations of our partners, advertisers and publishers. Our Feed Center makes it easier for you to manage feeds, as you no longer have to deal with the technical specificities of your partners. What’s more, this tool ensures optimal update frequency and corrects potential errors via rewriting rules. <\/p>\n<\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Preparation phase<\/p>\n<\/div><\/i><\/span><\/div>Flow recovery<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Standardization<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Share<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Broadcast<\/strong><\/p>\n<\/div>Affiliate marketing and Ads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
As part of an affiliation campaign, product feeds have to be specifically tailored to meet the publishers’ standards. But adapting your product catalog to the requirements of each site, then updating and enriching it regularly, can quickly become a tedious task. <\/p>\n
At Effinity, we’ve developed tools that meet the needs and expectations of our partners, advertisers and publishers. Our Feed Center makes it easier for you to manage feeds, as you no longer have to deal with the technical specificities of your partners. What’s more, this tool ensures optimal update frequency and corrects potential errors via rewriting rules. <\/p>\n<\/div><\/div><\/div>
FeedCenter<\/strong><\/p>\n<\/div>Preparation phase<\/p>\n<\/div><\/i><\/span><\/div>Flow recovery<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Standardization<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Share<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Broadcast<\/strong><\/p>\n<\/div>Affiliate marketing and Ads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
Preparation phase<\/p>\n<\/div>
Broadcast<\/strong><\/p>\n<\/div>Affiliate marketing and Ads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
Affiliate marketing and Ads<\/p>\n<\/div>
FeedCenter<\/strong><\/p>\n<\/div>Analysis phase<\/p>\n<\/div><\/i><\/span><\/div>Performance and sales monitoring<\/h3><\/div><\/div><\/div><\/i><\/span><\/div>Optimization<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>The performance levers available with a product flow<\/h2><\/div><\/div><\/div><\/div><\/div><\/i>Media & Content commerce<\/p>\n<\/div><\/div><\/div><\/i>Buying guides<\/p>\n<\/div><\/div><\/div><\/i>Search engines (shopping)<\/p>\n<\/div><\/div><\/div><\/i>Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i>Wishlist<\/p>\n<\/div><\/div><\/div><\/i>Display & retargeting<\/p>\n<\/div><\/div><\/div><\/i>Email retargeting<\/p>\n<\/div><\/div><\/div><\/i>Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>Increase your sales with good product flows<\/h2><\/div><\/div><\/div><\/div><\/div>Product flow standardization<\/h3><\/div>Adapt your data<\/div><\/a><\/li>Update your data<\/div><\/a><\/li>Error correction<\/div><\/a><\/li>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>Adapt your data<\/div><\/a><\/li><\/ul><\/div>\nAdapt your data to any channel format<\/h4>\n\n\n\nChallenge: meet the unique technical requirements of each of your partners<\/strong><\/p>\nEach comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\nFirst step: Standardizing a flow means meeting a partner’s needs and standardizing all flows for all partners available in the Effinity network.\nIn concrete terms, this involves managing a multitude of technical aspects: format (XML, CSV or TXT), encoding (UTF-8 or ISO-8859-15) and compression (ZIP, GZIP, bz2 or none)\nSecond step: publishers can select the content of their feeds themselves: up to 71 different attributes are available (EAN, GTIN, Price, country of delivery, weight, stock, color, etc.)! Publishers can also select the product categories of their choice, to optimize product distribution. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Update your data<\/div><\/a><\/li><\/ul><\/div>\nUpdate your data<\/h4>\n\n\n\nThe challenge: getting the right information to publishers<\/strong><\/p>\nOur product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\nEditors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\nFor sales and special offers: we comply with current regulations, and your product feed will only be updated at 8 a.m.<\/p>\nAs other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Error correction<\/div><\/a><\/li><\/ul><\/div>\nError correction with rewriting rules<\/h4>\n\n\n\nSetting the right rules<\/strong><\/p>\nThe Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n\nby making it easy to add fields that don’t exist in your initial feed.<\/li>\nby allowing fields to be rewritten according to the value of another (or the same) field.<\/li>\nby enabling the find\/replace function.<\/li>\n<\/ul>\n<\/td>\nRules are applied one after the other. You can therefore combine several rules to optimize a field. <\/p>\nThe rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>Segmentation of your catalog<\/div><\/a><\/li><\/ul><\/div>\nSegmentation of your product catalog<\/h4>\nChallenge: create customized flows for your partners<\/p>\nWith the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Product flow optimization<\/h3><\/div>Adapt your flows<\/div><\/a><\/li>Optimize your flow<\/div><\/a><\/li>Prioritize products<\/div><\/a><\/li>Deactivate products<\/div><\/a><\/li>
Analysis phase<\/p>\n<\/div>
Media & Content commerce<\/p>\n<\/div><\/div><\/div>
Buying guides<\/p>\n<\/div><\/div><\/div>
Search engines (shopping)<\/p>\n<\/div><\/div><\/div>
Comparators<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Wishlist<\/p>\n<\/div><\/div><\/div>
Display & retargeting<\/p>\n<\/div><\/div><\/div>
Email retargeting<\/p>\n<\/div><\/div><\/div>
Overlay<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Each comparator, shopping guide or advertising platform has its own standards in terms of required information. If you decide to work with several of them, you’ll need to create different feeds.\nWithin the Effinity network, several dozen publishers require a product feed in order to distribute your affiliate program. This represents dozens of different technical specifications to manage. <\/td>\n
Our product flow management experts use your update frequencies to optimize the delivery of product repositories to your partner publishers. Retrievals are performed every 2 hours. <\/p>\n
Editors are informed of the exact time of the last update thanks to an optimized retrieval system. This saves machine resources for all parties. <\/td>\n
As other commercial periods & consumers are not to be neglected during the rest of the year, precise product attributes ensure clarity of promotions, prices and stocks in the distribution of your partners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>
The Effinity Feed Center lets you create rules to make your feed usable by everyone:<\/p>\n
The rules apply globally, so that everyone can benefit, but they can also be applied specifically to a publisher, to meet its particular needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>
Challenge: create customized flows for your partners<\/p>\n
With the Effinity Feed Center, our agency creates personalized, dedicated feeds for your partners, selecting the relevant product categories according to their activity.\nPersonalization can be based on product selections, data or product presentation (sizes, colors…).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>