Effinity, a Google Partner and Microsoft Advertising Partner certified agency, can help you achieve your visibility and sales or lead generation objectives.<\/p><\/div>
Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div>Search Ads Agency, deploy your campaigns on Google and Bing<\/h1><\/div>Effinity is a Search Ads agency, specialized in the design, management and optimization of advertising campaigns on search engines, Google and Bing. SEA (Search Engine Advertising) is a lever for rapid results, whatever your objectives: visibility, sales, leads, etc. And this applies whether your company is active in the BtoC or BtoB world. <\/p>\nOur dedicated SEA experts have in-depth knowledge of how search engine advertising works. Our Google Partner and Microsoft Advertising Partner certifications enable us to maintain and improve this knowledge on an ongoing basis, so that we can provide our customers with top-quality service and support, focused on campaign performance and budget control. <\/p>\nFar from simply automating campaigns, our Search Ads team is constantly challenging search engine algorithms and using creativity to help our customers stand out from the crowd and maximize their results.<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Our Search Ads agency works for you<\/h2><\/div>Search Ads solutions are constantly evolving. As a Google Partner and Microsoft Advertising Partner certified agency, we are able to evolve our working methods to maintain optimal account management and maximize the profitability of advertising investments. Thanks to these certifications, you can benefit from a superior level of support (such as sector studies, access to Beta previews, etc.).<\/p><\/div><\/i><\/i><\/span>Defining objectives<\/span><\/a><\/h3><\/div>Our Search Ads experts are at your side to transform your business objectives into search engine campaign objectives: brand awareness, sales, leads, etc. They help you define your overall campaign strategy, adapting it to each search engine if necessary.<\/div><\/div><\/div><\/i><\/i><\/span>Keyword search<\/span><\/a><\/h3><\/div>A fundamental step in any Search Ads strategy, the definition of keywords contributes greatly to the success of campaigns on Google or Bing. An analysis of the volume of queries in your business sector, competitors’ positioning, target audiences, your objectives, etc. enables you to define the relevant keywords for your campaigns. All the while keeping in mind budget control and campaign ROI. Account configuration<\/div><\/div><\/div><\/i><\/i><\/span>Creating and structuring campaigns<\/span><\/a><\/h3><\/div>Our Search Ads experts are experts in the workings of the Google and Bing search engines, managing your advertising campaigns from start to finish. We start by structuring your accounts so that you can track your results easily and accurately, and optimize them whenever necessary. We also make sure that tracking is properly configured.<\/div><\/div><\/div><\/i><\/i><\/span>Creating ads<\/span><\/a><\/h3><\/div>Our Search Ads agency drafts ads in line with best practices, so as to offer compelling headlines, text and other content to encourage web users to take action. We design different versions so that we can carry out A\/B tests and select the most effective combinations.<\/div><\/div><\/div><\/i><\/i><\/span>Audience selection<\/span><\/a><\/h3><\/div>Search Ads offers multiple possibilities for choosing which audiences to activate according to your objectives: demographic data, centers of interest, similar audiences, purchase intentions, CRM databases, remarketing (visitors, product views, shopping cart additions).<\/div><\/div><\/div><\/i><\/i><\/span>Bidding and budget configuration<\/span><\/a><\/h3><\/div>With a constant eye on controlling your budgets and getting the best ROI for each search engine campaign, our Search Ads team optimizes budget allocations, setting bids and precisely targeting audiences.<\/div><\/div><\/div><\/i><\/i><\/span>Continuous optimization<\/span><\/a><\/h3><\/div>Search Ads campaigns require constant optimization to maintain their appeal and ensure that all intended targets have been exposed to your message.<\/div><\/div><\/div><\/i><\/i><\/span>Performance monitoring and analysis<\/span><\/a><\/h3><\/div>Thanks to its Contenair Tag, Effinity ensures precise measurement of the performance of your Search Ads campaigns. Performance tracking is the key to any acquisition strategy, so we support you in integrating conversion events and analyzing the contribution of each of your campaigns.<\/div><\/div><\/div><\/i><\/i><\/span>Reporting and recommendations<\/span><\/a><\/h3><\/div>Effinity provides you with a precise view of your campaign results through customized reporting, configured according to your campaign objectives.\nIn addition, we build our relationships with our customers over time: weekly operational updates, strategic meetings, always with the same dedicated team of expert consultants.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>4 good reasons to choose Effinity as your Search Ads agency!<\/h2><\/div><\/div><\/div><\/div><\/div>Board<\/h3><\/div>Our Google- and Microsoft-certified agency can advise you on the best practices for running effective search engine advertising campaigns.<\/p>\n<\/div><\/div><\/div>Control<\/h3><\/div>Our Search Ads experts constantly analyze the results of your campaigns in relation to your objectives, to identify areas for optimization and growth opportunities.<\/p>\n<\/div><\/div><\/div>Reporting<\/h3><\/div>Our Search Ads experts work with your teams to co-construct your reporting according to the target KPI’s we have set ourselves and the important indicators to monitor, but also to feed internal Dashboards<\/p>\n<\/div><\/div><\/div>Proximity<\/h3><\/div>Effinity attaches great importance to customer relations, and sees itself as a true partner. We manage your budgets as if they were our own, with a constant focus on maximizing ROI.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Discover our Search Ads agency expertise<\/h2><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Google Ads Agency<\/h3><\/div>With 91% market share in France, Google is the number 1 search engine, so running SEA campaigns on Google enables us to reach a vast audience of consumers, at various points in their buying journey.<\/p>\nEffinity is a certified Google Partner, which means it is recognized by Google as an expert agency for running advertising campaigns on its search engine. Our experts can support you in your Google Ads advertising strategy, whatever your objectives (awareness, sales, leads, etc.), for both BtoC and BtoB. They work alongside your teams at every stage of campaign implementation, from defining campaign strategy to ongoing optimization.<\/p>\n<\/div>Discover our Google Ads agency<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div>Bing Ads Agency<\/h3><\/div>Bing is the second-largest search engine in France, with a market share of over 13% on desktop, and a more mature BtoC audience with higher purchasing power than Google. It is also strongly represented in the corporate sector, offering interesting opportunities for BtoB. <\/p>\nEffinity is a certified Microsoft Advertising Partner, enabling our Bing Ads experts to work closely with the Microsoft Advertising teams and keep abreast of best practices and new developments for deploying high-performance advertising campaigns on the search engine.<\/p>\nWhat’s more, by launching Ads campaigns on Bing, you can also have a presence within the Microsoft ecosystem: Yahoo, MSN, AOL, Qwant, etc.<\/p>\n<\/div>Discover our Bing Ads agency<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your Search Ads campaigns!<\/h2><\/div>Contact us today to find out how our Search Ads agency can optimize your search engine advertising campaigns.<\/h3><\/div>Contact our experts<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Discover our other digital advertising expertise<\/h2><\/div><\/div><\/div>Social Ads<\/span><\/a><\/div><\/div><\/div>Shopping Ads<\/span><\/a><\/div><\/div><\/div>Audio Ads<\/span><\/a><\/div><\/div><\/div>B2B Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12086,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11894","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11894"}],"version-history":[{"count":29,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11894\/revisions"}],"predecessor-version":[{"id":17637,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11894\/revisions\/17637"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12086"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Effinity is a Search Ads agency, specialized in the design, management and optimization of advertising campaigns on search engines, Google and Bing. SEA (Search Engine Advertising) is a lever for rapid results, whatever your objectives: visibility, sales, leads, etc. And this applies whether your company is active in the BtoC or BtoB world. <\/p>\n
Our dedicated SEA experts have in-depth knowledge of how search engine advertising works. Our Google Partner and Microsoft Advertising Partner certifications enable us to maintain and improve this knowledge on an ongoing basis, so that we can provide our customers with top-quality service and support, focused on campaign performance and budget control. <\/p>\n
Far from simply automating campaigns, our Search Ads team is constantly challenging search engine algorithms and using creativity to help our customers stand out from the crowd and maximize their results.<\/p>\n<\/div><\/div><\/div>
Search Ads solutions are constantly evolving. As a Google Partner and Microsoft Advertising Partner certified agency, we are able to evolve our working methods to maintain optimal account management and maximize the profitability of advertising investments. Thanks to these certifications, you can benefit from a superior level of support (such as sector studies, access to Beta previews, etc.).<\/p><\/div>
Our Google- and Microsoft-certified agency can advise you on the best practices for running effective search engine advertising campaigns.<\/p>\n<\/div><\/div><\/div>
Our Search Ads experts constantly analyze the results of your campaigns in relation to your objectives, to identify areas for optimization and growth opportunities.<\/p>\n<\/div><\/div><\/div>
Our Search Ads experts work with your teams to co-construct your reporting according to the target KPI’s we have set ourselves and the important indicators to monitor, but also to feed internal Dashboards<\/p>\n<\/div><\/div><\/div>
Effinity attaches great importance to customer relations, and sees itself as a true partner. We manage your budgets as if they were our own, with a constant focus on maximizing ROI.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
With 91% market share in France, Google is the number 1 search engine, so running SEA campaigns on Google enables us to reach a vast audience of consumers, at various points in their buying journey.<\/p>\n
Effinity is a certified Google Partner, which means it is recognized by Google as an expert agency for running advertising campaigns on its search engine. Our experts can support you in your Google Ads advertising strategy, whatever your objectives (awareness, sales, leads, etc.), for both BtoC and BtoB. They work alongside your teams at every stage of campaign implementation, from defining campaign strategy to ongoing optimization.<\/p>\n<\/div>
Bing is the second-largest search engine in France, with a market share of over 13% on desktop, and a more mature BtoC audience with higher purchasing power than Google. It is also strongly represented in the corporate sector, offering interesting opportunities for BtoB. <\/p>\n
Effinity is a certified Microsoft Advertising Partner, enabling our Bing Ads experts to work closely with the Microsoft Advertising teams and keep abreast of best practices and new developments for deploying high-performance advertising campaigns on the search engine.<\/p>\n
What’s more, by launching Ads campaigns on Bing, you can also have a presence within the Microsoft ecosystem: Yahoo, MSN, AOL, Qwant, etc.<\/p>\n<\/div>