In addition to brand awareness and the quality of the content included in the program, the remuneration offered to affiliates is a key criterion for success. Our affiliation platform can advise you on how to define this, and provide information on market standards. In any event, the following points should be borne in mind. <\/p>\n
Attractive program<\/h3>\n
In order to have a competitive affiliate program, you need to be on a par with your competitors. This is because affiliates spontaneously gravitate towards programs that are most advantageous and lucrative for them. <\/p>\n
Program profitability<\/h3>\n
Choose a level of profitability, taking care to encourage affiliates to bring you sales. Since the program’s remuneration is essentially based on a percentage, the proportion of sales that will be allocated to affiliates is fixed. This means that your ROI (return on investment), i.e. the proportion between the return (your sales) and the investment (the commission), will remain the same. For example, a 7% commission generates an ROI of around 14 (100\/7). This rate should be compared with your margin to determine a commission that is acceptable to the advertiser and sufficiently attractive to publishers. <\/p>\n
Creative compensation<\/h3>\n
Be creative with remuneration based on the objectives pursued, using hybrid or differentiated remuneration to better calibrate your affiliation campaign. For example, you can automatically modulate remuneration according to product category, or whether the sale is made by a new or existing customer. Another possibility is to offer mixed CPA and CPC remuneration to generate sales and boost traffic to the merchant site.<\/p>\n<\/div><\/div><\/div>
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