Retarget your future customers<\/p><\/div>
Retargeting enables you to re-target users who have already interacted with your brand or products, in order to encourage them to complete an action: purchase, registration, etc.<\/p><\/div>
Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div>Retargeting: target an interested audience<\/h1><\/div>Retargeting is an advertising practice that most often consists of targeting an individual who has visited a website or product sheet, but who has not made a purchase or transformation during this visit.<\/p>\nThe most common retargeting practices are those implemented by e-commerce players. In this context, an Internet user who has consulted one or more product data sheets without making a purchase is then exposed, while browsing the Internet, to advertising creatives highlighting the product(s) initially consulted. <\/p>\nRetargeting can also be used to present a more general message to Internet users who haven’t made it as far as the product sheet, to re-launch visitors who have abandoned a shopping cart, or for follow-up sales to buyers.\nNote that when retargeting is implemented via the Google Ads platform, the term used is remarketing, but the main principles are broadly the same.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Display retargeting at a glance<\/h2><\/div><\/div><\/div><\/div><\/div>1<\/span><\/a><\/div>Identification<\/h3><\/div>The first step in retargeting is to identify the individuals to be retargeted, and to collect information that can be used to personalize the message.<\/p>\n<\/div><\/div><\/div>2<\/span><\/a><\/div>Products<\/h3><\/div>The retargeting partner must first retrieve the product catalog data needed to personalize the creations.<\/p>\n<\/div><\/div><\/div>3<\/span><\/a><\/div>Advertising<\/h3><\/div>For advertising creations featuring the product being viewed, the advertising element is assembled on the fly from an advertising template incorporating personalization elements.<\/p>\n<\/div><\/div><\/div>4<\/span><\/a><\/div>Broadcast<\/h3><\/div>Affiliates distribute these retargeting ads across their networks, which can include websites, blogs, social media platforms and other digital channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Steps for implementing display retargeting<\/h2><\/div>Data collection <\/div><\/a><\/li>Audience segmentation<\/div><\/a><\/li>Customized campaigns<\/div><\/a><\/li>Advertisement distribution<\/div><\/a><\/li>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>Data collection <\/div><\/a><\/li><\/ul><\/div>\nData collection<\/span><\/h3>\nWhen an Internet user visits a website, cookies or tracking pixels are used to collect data on their online behavior, such as pages visited, products viewed, and time spent on the site. This data is essential for creating precise, personalized audience segments. <\/span><\/p>\n<\/div>Audience segmentation<\/div><\/a><\/li><\/ul><\/div>\nAudience segmentation<\/span><\/h3>\nInternet users are segmented according to their behavior. For example, segments can be created for users who have added items to their basket without finalizing the purchase, those who have visited a specific product page, or those who have returned to the site several times. <\/span><\/p>\n<\/div>Customized campaigns<\/div><\/a><\/li><\/ul><\/div>\nCreating customized campaigns<\/span><\/h3>\nPersonalized ads are designed to appeal specifically to defined audience segments. These ads can highlight products consulted, offer exclusive discounts or remind web users of the benefits of completing their action. <\/span><\/p>\n<\/div>Advertisement distribution<\/div><\/a><\/li><\/ul><\/div>\nAdvertisement distribution<\/span><\/h3>\nPartners distribute retargeting ads on their networks: websites, blogs, social media platforms and other digital channels.<\/span><\/p>\n<\/div>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>\nAffiliate compensation<\/span><\/h3>\nAffiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Retargeting is an advertising practice that most often consists of targeting an individual who has visited a website or product sheet, but who has not made a purchase or transformation during this visit.<\/p>\n
The most common retargeting practices are those implemented by e-commerce players. In this context, an Internet user who has consulted one or more product data sheets without making a purchase is then exposed, while browsing the Internet, to advertising creatives highlighting the product(s) initially consulted. <\/p>\n
Retargeting can also be used to present a more general message to Internet users who haven’t made it as far as the product sheet, to re-launch visitors who have abandoned a shopping cart, or for follow-up sales to buyers.\nNote that when retargeting is implemented via the Google Ads platform, the term used is remarketing, but the main principles are broadly the same.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
The first step in retargeting is to identify the individuals to be retargeted, and to collect information that can be used to personalize the message.<\/p>\n<\/div><\/div><\/div>
The retargeting partner must first retrieve the product catalog data needed to personalize the creations.<\/p>\n<\/div><\/div><\/div>
For advertising creations featuring the product being viewed, the advertising element is assembled on the fly from an advertising template incorporating personalization elements.<\/p>\n<\/div><\/div><\/div>
Affiliates distribute these retargeting ads across their networks, which can include websites, blogs, social media platforms and other digital channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
When an Internet user visits a website, cookies or tracking pixels are used to collect data on their online behavior, such as pages visited, products viewed, and time spent on the site. This data is essential for creating precise, personalized audience segments. <\/span><\/p>\n<\/div>Audience segmentation<\/div><\/a><\/li><\/ul><\/div>\nAudience segmentation<\/span><\/h3>\nInternet users are segmented according to their behavior. For example, segments can be created for users who have added items to their basket without finalizing the purchase, those who have visited a specific product page, or those who have returned to the site several times. <\/span><\/p>\n<\/div>Customized campaigns<\/div><\/a><\/li><\/ul><\/div>\nCreating customized campaigns<\/span><\/h3>\nPersonalized ads are designed to appeal specifically to defined audience segments. These ads can highlight products consulted, offer exclusive discounts or remind web users of the benefits of completing their action. <\/span><\/p>\n<\/div>Advertisement distribution<\/div><\/a><\/li><\/ul><\/div>\nAdvertisement distribution<\/span><\/h3>\nPartners distribute retargeting ads on their networks: websites, blogs, social media platforms and other digital channels.<\/span><\/p>\n<\/div>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>\nAffiliate compensation<\/span><\/h3>\nAffiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Internet users are segmented according to their behavior. For example, segments can be created for users who have added items to their basket without finalizing the purchase, those who have visited a specific product page, or those who have returned to the site several times. <\/span><\/p>\n<\/div>Customized campaigns<\/div><\/a><\/li><\/ul><\/div>\nCreating customized campaigns<\/span><\/h3>\nPersonalized ads are designed to appeal specifically to defined audience segments. These ads can highlight products consulted, offer exclusive discounts or remind web users of the benefits of completing their action. <\/span><\/p>\n<\/div>Advertisement distribution<\/div><\/a><\/li><\/ul><\/div>\nAdvertisement distribution<\/span><\/h3>\nPartners distribute retargeting ads on their networks: websites, blogs, social media platforms and other digital channels.<\/span><\/p>\n<\/div>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>\nAffiliate compensation<\/span><\/h3>\nAffiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Personalized ads are designed to appeal specifically to defined audience segments. These ads can highlight products consulted, offer exclusive discounts or remind web users of the benefits of completing their action. <\/span><\/p>\n<\/div>Advertisement distribution<\/div><\/a><\/li><\/ul><\/div>\nAdvertisement distribution<\/span><\/h3>\nPartners distribute retargeting ads on their networks: websites, blogs, social media platforms and other digital channels.<\/span><\/p>\n<\/div>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>\nAffiliate compensation<\/span><\/h3>\nAffiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Partners distribute retargeting ads on their networks: websites, blogs, social media platforms and other digital channels.<\/span><\/p>\n<\/div>Affiliate compensation<\/div><\/a><\/li><\/ul><\/div>\nAffiliate compensation<\/span><\/h3>\nAffiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Affiliates are remunerated on the basis of campaign performance, i.e. the results obtained, such as clicks, conversions or sales.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>The benefits of display retargeting<\/h2><\/div><\/div><\/div><\/div><\/div>Personalization<\/h3><\/div>Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>Precise targeting<\/h3><\/div>Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>Conversions<\/h3><\/div>By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>Why choose Effinity for your retargeting campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div>Best practices<\/h3><\/div>Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>Diversified partners<\/h3><\/div>Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>Detailed reporting<\/h3><\/div>Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Get the most out of your retargeting campaigns<\/h2><\/div>Contact us today to find out how our Leadgen agency can optimize your retargeting campaigns.<\/h3><\/div>Contact our experts<\/span><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Find out more about our solutions for your specific market<\/p>\n<\/div>Generate B2C leads<\/span><\/a><\/div>Generate B2B leads<\/span><\/a><\/div><\/div><\/div>Discover our solutions according to the levers that interest you<\/p>\n<\/div>Emailing<\/span><\/a><\/div>Messaging<\/span><\/a><\/div><\/div><\/div>Telemarketing<\/span><\/a><\/div>Co-registration<\/span><\/a><\/div><\/div><\/div>Native Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":12024,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11709","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11709"}],"version-history":[{"count":20,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11709\/revisions\/15816"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/12024"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ads can be highly personalized, boosting user engagement and message relevance.<\/p>\n<\/div><\/div><\/div>
Retargeting makes it possible to target users who have already expressed an interest, thus increasing the chances of conversion.<\/p>\n<\/div><\/div><\/div>
By reminding web users of their previous interactions, retargeting helps bring potential customers back to the site to finalize their purchases or carry out other actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our agency only works with partners who respect the best practices of retargeting (data collection, advertising pressure, etc.).<\/p>\n<\/div><\/div><\/div>
Effinity works with a number of partners, giving our customers access to a variety of distribution networks depending on their objectives and target audience, in both B2C and B2B.<\/p>\n<\/div><\/div><\/div>
Effinity provides detailed, customized retargeting campaign reports that help you understand the performance of your campaigns. Based on this reporting, we continuously develop strategic recommendations to improve your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Find out more about our solutions for your specific market<\/p>\n<\/div>
Discover our solutions according to the levers that interest you<\/p>\n<\/div>