{"id":11618,"date":"2024-06-03T12:49:58","date_gmt":"2024-06-03T10:49:58","guid":{"rendered":"https:\/\/www.effinity.fr\/spotify-ads\/"},"modified":"2025-04-30T13:34:27","modified_gmt":"2025-04-30T11:34:27","slug":"spotify-ads","status":"publish","type":"page","link":"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/audio-ads\/spotify-ads\/","title":{"rendered":"Spotify Ads"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/entete-spotify-ads.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:70px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:800;margin:0;font-size:1em;--fontSize:70;line-height:1;\">Speak to your customers with Spotify Ads<\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:26px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:var(--awb-typography4-line-height);\">Use the power of audio to raise your profile, attract new customers and develop your sales with Spotify Ads.<\/p><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color4);--button_border_color:rgba(34,34,34,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:#ffffff;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:15px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vY29udGFjdC0yLw==\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact our experts<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:64;line-height:var(--awb-typography1-line-height);\">Spotify Ads agency: optimize your audio advertising campaigns<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:30px;\"><p>The consumption of audio content has exploded in recent years. Music playlists and podcasts are part of the daily lives of many consumers. Effinity, a certified Spotify Ads partner, can help you invest in this medium and bring awareness and consideration to your brand.  <\/p>\n<p>Spotify has hundreds of millions of active users worldwide, offering a vast audience, covering a wide demographic range, and enabling brands to reach different market segments with Spotify Ads advertising campaigns.<\/p>\n<p>Effinity is a Spotify Advertising Certified Partner agency, which means that our experts work regularly with Spotify teams and are fully conversant with the Spotify platform and the best practices for deploying successful audio campaigns.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"350\" height=\"91\" title=\"spotify-partner-350\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp\" alt class=\"lazyload img-responsive wp-image-11622\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27350%27%20height%3D%2791%27%20viewBox%3D%270%200%20350%2091%27%3E%3Crect%20width%3D%27350%27%20height%3D%2791%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350-200x52.webp 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/07\/spotify-partner-350.webp 350w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 350px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1032\" height=\"900\" title=\"Rectangle 36\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg\" alt class=\"lazyload img-responsive wp-image-585\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271032%27%20height%3D%27900%27%20viewBox%3D%270%200%201032%20900%27%3E%3Crect%20width%3D%271032%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-200x174.jpg 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-400x349.jpg 400w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-600x523.jpg 600w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36-800x698.jpg 800w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-36.jpg 1032w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Why choose Spotify Ads for your advertising?<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p>In France, Spotify has almost 17 million active users, 60% of whom are free users, and therefore exposed to advertising, and reaches 56% of French Internet users aged 18 to 34. In addition, 27.4% of Spotify Free users are in the highest income bracket (top 25%).<br \/>\nIn terms of usage, free listeners spend 2.5 hours a day on the app, and 6 hours for 15-34 year-olds. Two final figures to close the context: 50% of listeners consider that if Spotify works with an advertiser, then that advertiser is trustworthy, and for 46% of them, hearing an ad on Spotify makes them want to like or follow the advertiser&#8217;s brand. <\/p>\n<p>Advertisers can use Spotify Ads to achieve a number of objectives:<\/p>\n<h3 style=\"font-size: 20px; color: #ffffff;\">Build brand awareness with Spotify Ads<\/h3>\n<ul>\n<li>The goal of reach is to get your message across to as many people as possible, so that they discover your product or service.<\/li>\n<li>The impressions objective allows your audience to see and hear your ad more often<\/li>\n<\/ul>\n<h3 style=\"font-size: 20px; color: #ffffff;\">To work on consideration with Spotify Ads<\/h3>\n<ul>\n<li>The click objective prioritizes people who are more likely to click on your ad to discover your brand.<\/li>\n<li>The Video Views objective optimizes delivery to your target audience, who are most likely to watch your video ad for at least 3 seconds.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.7428571428571%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.7428571428571%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">The effects of audio advertising on the brain<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-margin-top:30px;\"><p>Several studies have shown that audio has an impact on us through all the key centers of the brain, from emotions to memory and engagement. Music softens the mood and puts audiences in the best possible position to be exposed to attractive audio advertising. <\/p>\n<p>When it comes to memory, Neuro-Insight&#8217;s research revealed that the Spotify experience generated stronger engagement than television, digital video and social networks. Audio thus has the power to allow us to become one with the moment. A sentiment reinforced by the fact that 80% of users listen to Spotify with headphones on.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-left:0px;--awb-padding-right-medium:60px;--awb-padding-left-medium:60px;--awb-padding-top-small:0px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"487\" height=\"676\" title=\"Rectangle 25\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\" alt class=\"lazyload img-responsive wp-image-11537\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27487%27%20height%3D%27676%27%20viewBox%3D%270%200%20487%20676%27%3E%3Crect%20width%3D%27487%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25-200x278.png 200w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25-400x555.png 400w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png 487w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 487px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Ad targeting on Spotify<\/h2><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag sm-text-align-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:20;line-height:1.25;\">One of the strengths of Spotify Ads is that it offers first-party data that can be targeted according to a wide range of criteria. Thanks to the algorithms offered by Spotify Ads, audience targeting tools deliver your ads to listeners at the most opportune moment for them&#8230; and for your brand.<br \/>\nThe aim is to integrate your messages into the most seamless experience possible for listeners. In particular, by making it possible to produce ads tailored to the tastes and listening contexts of your target audience.<\/p><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color6);--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);--awb-icon-box-color:var(--awb-color1);--awb-toggle-hover-accent-color:var(--awb-color1);--awb-toggle-active-accent-color:var(--awb-color1);--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-11618-1\"><div class=\"fusion-panel panel-default panel-6b67e439c64ef53ad fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6b67e439c64ef53ad\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"6b67e439c64ef53ad\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11618-1\" data-target=\"#6b67e439c64ef53ad\" href=\"#6b67e439c64ef53ad\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Classic criteria<\/span><\/a><\/h3><\/div><div id=\"6b67e439c64ef53ad\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_6b67e439c64ef53ad\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Traditional targeting criteria are used to define audiences based on Spotify&#8217;s internal socio-demographic data:<\/p>\n<ul>\n<li>By age group<\/li>\n<li>By type<\/li>\n<li>By geolocation (country, region, city or zip code)<\/li>\n<li>By language<\/li>\n<li>By device<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d8e169cfbe68ea6fc fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d8e169cfbe68ea6fc\"><a aria-expanded=\"false\" aria-controls=\"d8e169cfbe68ea6fc\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11618-1\" data-target=\"#d8e169cfbe68ea6fc\" href=\"#d8e169cfbe68ea6fc\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Criteria by listening type<\/span><\/a><\/h3><\/div><div id=\"d8e169cfbe68ea6fc\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d8e169cfbe68ea6fc\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Targeting criteria by type of audience make it possible to define the context in which your advertising message will be heard or seen:<\/p>\n<ul>\n<li>Playlists<\/li>\n<li>Podcasts<\/li>\n<li>Musical genre<\/li>\n<li>Artists<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d583dcde6ea66068d fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d583dcde6ea66068d\"><a aria-expanded=\"false\" aria-controls=\"d583dcde6ea66068d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11618-1\" data-target=\"#d583dcde6ea66068d\" href=\"#d583dcde6ea66068d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Criteria related to interests<\/span><\/a><\/h3><\/div><div id=\"d583dcde6ea66068d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d583dcde6ea66068d\"><div class=\"panel-body toggle-content fusion-clearfix\">Interest-based targeting (26 interests available, from cooking to news, DIY, health, sport, etc.) enables us to reach relevant audiences based on the activities and themes they are passionate about. The centers of interest are determined by the user&#8217;s recent streaming behavior (including favorite podcasts, playlists and platforms).<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f9e46568440ce01de fusion-toggle-no-divider\" style=\"--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f9e46568440ce01de\"><a aria-expanded=\"false\" aria-controls=\"f9e46568440ce01de\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11618-1\" data-target=\"#f9e46568440ce01de\" href=\"#f9e46568440ce01de\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Contextual criteria<\/span><\/a><\/h3><\/div><div id=\"f9e46568440ce01de\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f9e46568440ce01de\"><div class=\"panel-body toggle-content fusion-clearfix\">Real-time contextual targeting enables us to reach people who adapt their listening to their activities, moments and moods. For example, Spotify identifies playlists compiled by users and by Spotify in connection with popular activities and moments (dinner, parties, travel, sports, studies, etc.). Within each category, Spotify delivers targeted messages to users who listen to these playlists. It&#8217;s even possible to select multiple contexts in real time to broaden the potential audience.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-background-color:rgba(83,18,248,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Spotify ad formats<\/h2><\/div><div class=\"fusion-tabs fusion-tabs-1 clean nav-is-justified horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-title-font-size:16px;--awb-alignment:start;--awb-inactive-color:var(--awb-color5);--awb-title-text-color:var(--awb-color6);--awb-title-active-text-color:var(--awb-color6);--awb-background-color:var(--awb-color1);--awb-border-color:rgba(255,255,255,0);--awb-active-border-color:rgba(255,255,255,0);\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-01a8408518c5d56a4dd\" aria-selected=\"true\" id=\"fusion-tab-audiospotlights\" href=\"#tab-01a8408518c5d56a4dd\"><div class=\"fusion-tab-heading\">Audio spotlights<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ffab6f481a37424a7fd\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-videotakeover\" href=\"#tab-ffab6f481a37424a7fd\"><div class=\"fusion-tab-heading\">Video Takeover<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a0c6d2941e42daaa8c9\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-sponsoredsessions\" href=\"#tab-a0c6d2941e42daaa8c9\"><div class=\"fusion-tab-heading\">Sponsored sessions<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ffb591205a4c65217a5\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-ctacards\" href=\"#tab-ffb591205a4c65217a5\"><div class=\"fusion-tab-heading\">CTA cards<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5776e2e80c031ec0f93\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-banners\" href=\"#tab-5776e2e80c031ec0f93\"><div class=\"fusion-tab-heading\">Banners<\/div><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5681189ce0f7f2a780d\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-homepagetakeover\" href=\"#tab-5681189ce0f7f2a780d\"><div class=\"fusion-tab-heading\">Homepage Takeover<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-01a8408518c5d56a4dd\" aria-selected=\"true\" id=\"mobile-fusion-tab-audiospotlights\" href=\"#tab-01a8408518c5d56a4dd\"><div class=\"fusion-tab-heading\">Audio spotlights<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-audiospotlights\" id=\"tab-01a8408518c5d56a4dd\">\n<h3 style=\"text-align: center;\">Spotify audio spotlight<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Audio commercials are broadcast between titles, with a maximum duration of 30 seconds, non-skippable.<\/p>\n<p style=\"text-align: left;\">They are accompanied by a banner, which encourages listeners to focus on the message. Spotify audio spots can be played on mobiles, tablets, computers and the Spotify web player.<br \/>\nThey include a choice of around twenty CTAs (call to action) to choose from, depending on the objective of your audio spot, from the simple &#8220;Learn more&#8221; to more specific calls to action: apply, book, buy, download, find stores, get a coupon, etc. <\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ffab6f481a37424a7fd\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-videotakeover\" href=\"#tab-ffab6f481a37424a7fd\"><div class=\"fusion-tab-heading\">Video Takeover<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-videotakeover\" id=\"tab-ffab6f481a37424a7fd\">\n<h3 style=\"text-align: center;\">Video Takeover Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Takeover videos are played during a listening session when the user performs an action on the app, and only when the app is visible on the screen.<\/p>\n<p style=\"text-align: left;\">With a maximum duration of 30 seconds, they are non-skippable and include a customizable CTA. It&#8217;s worth noting that multi-format campaigns (combining video and audio) increase brand awareness by 2.2x compared to video ads alone, and ad recall by 1.9x compared to video ads alone. <\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a0c6d2941e42daaa8c9\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-sponsoredsessions\" href=\"#tab-a0c6d2941e42daaa8c9\"><div class=\"fusion-tab-heading\">Sponsored sessions<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-sponsoredsessions\" id=\"tab-a0c6d2941e42daaa8c9\">\n<h3 style=\"text-align: center;\">Sponsored sessions<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Sponsored sessions launch a 30-minute ad-free listening session.<\/p>\n<p style=\"text-align: left;\">They are only played when the app is visible on the screen in an environment with active sound, providing 100% share of voice. In effect, after viewing your brand&#8217;s video, listeners are exposed to a clickable banner, which invites them to interact further, triggering the 30 minutes of uninterrupted listening. <\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-ffb591205a4c65217a5\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-ctacards\" href=\"#tab-ffb591205a4c65217a5\"><div class=\"fusion-tab-heading\">CTA cards<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-ctacards\" id=\"tab-ffb591205a4c65217a5\">\n<h3 style=\"text-align: center;\">Spotify CTA cards<\/h3>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"content\" style=\"width: 50%; padding-right: 30px; padding-left: 30px;\">CTA cards are a display format that appears during and after audio spots. To use them in an advertising campaign, it is essential to select the click optimization objective when creating the campaign.<br \/>\nTheir objective: to encourage the audience to interact with an ad by clicking on a card. CTA cards are particularly useful for improving key conversion indicators such as click-through rate (CTR). They can appear in different sections of the application up to eight hours after listening to an audio spot, creating multiple opportunities for listeners to take action and visit an advertiser&#8217;s website or landing page.   <\/td>\n<td class=\"content\" style=\"width: 50%; padding-right: 30px; padding-left: 30px;\">CTA cards can appear in a number of places, including between the Spotify player and the lyrics of a track, as well as on a new screen that anyone can display by pressing &#8220;View All&#8221;, to find all the CTA cards for which they have previously heard an ad.<br \/>\nCTA cards enable the audience to remember the ads they&#8217;ve heard, and then act on them. And they&#8217;re pretty effective, too, because when combined with the click optimization objective, it&#8217;s possible to multiply the click-through rate by 2.6, compared with impressions and reach bids. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5776e2e80c031ec0f93\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-banners\" href=\"#tab-5776e2e80c031ec0f93\"><div class=\"fusion-tab-heading\">Banners<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-banners\" id=\"tab-5776e2e80c031ec0f93\">\n<h3 style=\"text-align: center;\">Spotify banners<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Available only on desktop<\/p>\n<p style=\"text-align: left;\">Banners extend the reach of your campaign in a brand-safe environment: your ad will be the only one shown for 30 seconds. Banners are clickable and are only shown when the Spotify screen is in the foreground. <\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5681189ce0f7f2a780d\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-homepagetakeover\" href=\"#tab-5681189ce0f7f2a780d\"><div class=\"fusion-tab-heading\">Homepage Takeover<\/div><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-homepagetakeover\" id=\"tab-5681189ce0f7f2a780d\">\n<h3 style=\"text-align: center;\">Homepage Takeover Spotify<\/h3>\n<p style=\"text-align: center; font-size: 20px;\">Homepage Takeover Spotify displays your brand&#8217;s message on the front page of Spotify&#8217;s desktop home page for 24 hours.<\/p>\n<p style=\"text-align: left;\">Homepage Takeover is clickable and supports rich media format, enabling brands to include interactive elements to better capture attention.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Spotify, from consideration to conversion<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p>Ads on Spotify Ads generate an impact across the entire purchase funnel. Of course, at the top of the funnel, to develop brand awareness, but also at the bottom of the funnel, to incite action: sales, contact form submissions, web page visits, and so on. <\/p>\n<h3 style=\"color: #ffffff;\">Spotify Ads stimulates consideration<\/h3>\n<p>Spotify Ads&#8217; precise targeting and immersive formats make it possible to reach a wide audience. At this stage, our Spotify Ads experts enable you to reach specific audience segments based on demographics and musical preferences, ensuring that advertising messages are relevant. They work with you to design audio ads that engage listeners, enhancing message recall. Our Spotify Ads agency aims to transform audiences&#8217; initial interest in your brand into purchase intent.   <\/p>\n<h3 style=\"color: #ffffff;\">Spotify Ads boosts conversions<\/h3>\n<p>Spotify Ads are also effective at the conversion stage, thanks to their precise targeting and engaging formats. Audio and video ads on Spotify reach users at propitious moments, reinforcing their purchase intent. What&#8217;s more, the ability to personalize messages according to listening behaviors and musical preferences enables our Spotify Ads agency to propose relevant and attractive offers. What&#8217;s more, we measure the impact of campaigns in real time, so we can optimize them to boost conversion rates.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Why choose Effinity for your Spotify Ads campaigns?<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Expertise<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Effinity, a Spotify Ads agency with Spotify Advertising Certified Partner certification, works closely with Spotify&#8217;s teams to offer its customers support from the design of their commercials to their delivery to the most appropriate audiences.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Creativity<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Our offer goes beyond the creation of classic audio spots, for example, by linking them to influencer campaigns. The aim is to use the creative power of influencers to design spots, letting them speak on behalf of the brand.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography1-line-height);\">Measurement<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Our agency has developed strong expertise in this medium. In addition to the KPIs offered by Spotify, Effinity&#8217;s proprietary tracking tool enables us to track the effectiveness of coupons offered by ads or clicks to the advertiser&#8217;s site, as well as the sales generated by these visits.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Get the most out of Spotify Ads!<\/h2><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Contact us today to find out how our Spotify Ads agency can optimize your advertising campaigns on Spotify.<\/h3><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:rgba(0,0,0,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:20px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vY29udGFjdC0yLw==\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact our experts<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:25px;\"><p>For a complete overview of our Audio Ads expertise, discover our Deezer Ads know-how!<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/audio-ads\/deezer-ads\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">See our Deezer Ads agency<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11832,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11618","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11618"}],"version-history":[{"count":21,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11618\/revisions"}],"predecessor-version":[{"id":17505,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11618\/revisions\/17505"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11832"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}