{"id":11592,"date":"2024-06-03T12:49:39","date_gmt":"2024-06-03T10:49:39","guid":{"rendered":"https:\/\/www.effinity.fr\/tiktok-ads-agency\/"},"modified":"2025-10-29T14:51:43","modified_gmt":"2025-10-29T13:51:43","slug":"tiktok-ads-agency","status":"publish","type":"page","link":"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/tiktok-ads-agency\/","title":{"rendered":"TikTok Ads Agency"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:30px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/entete-tiktok-ads.webp\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:70px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:800;margin:0;font-size:1em;--fontSize:70;line-height:1;\">Boost your presence on TikTok and reach new audiences<\/p><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:26px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:var(--awb-typography4-line-height);\">Benefit from TikTok best practices for your advertising campaigns on the leading entertainment platform and reach new audiences.<\/p><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color6);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vY29udGFjdC0yLw==\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact our experts<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:64;line-height:var(--awb-typography1-line-height);\">TikTok Ads agency: optimize your advertising strategy on TikTok<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:30px;\"><p style=\"text-align: left;\">In just a few years, TikTok has become the leading entertainment platform, with almost 2 billion users worldwide. For brands, it&#8217;s an acquisition and loyalty channel with enormous potential, enabling them to reach a highly engaged audience. As long as you master the codes&#8230;  <\/p>\n<p style=\"text-align: left;\">Our TikTok Ads agency will help you <a href=\"https:\/\/www.effinity.fr\/en\/blog\/how-to-build-a-winning-strategy-with-tiktok-ads\/\">define a TikTok advertising strategy<\/a> that respects the best practices of the social network, assist you in producing your ads and manage the distribution of your advertising campaign.<br \/>\nWhatever your objectives &#8211; awareness, consideration, conversion &#8211; our TikTok Ads teams, working in close collaboration with those at TikTok France, will provide you with valuable advice and expertise to ensure the success of your advertising campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Why choose TikTok for your advertising?<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p style=\"text-align: left;\">TikTok has become a must-have entertainment platform for brands. In France, by 2023, 21.4 million people will be using the app every month, 22% more than in 2022. While the under-24s make up the majority audience (44%), TikTok also reaches out to older age groups, with 25-34 year-olds accounting for 26% of users and 35-44 year-olds 15%.  <\/p>\n<p style=\"text-align: left;\">But TikTok is also a search engine! 40% of GenZ say they prefer to do their research on networks rather than Google. TikTok is a platform where people go for information, education and ideas.  <\/p>\n<p style=\"text-align: left;\">The platform, which focuses on creativity and short videos, enables brands to create innovative and viral content. TikTok&#8217;s advertising formats, such as hashtag challenges, branded filters and sponsored videos, are designed to be interactive and easily shared. TikTok is often at the forefront of trends, so advertisers who advertise on TikTok can stay in tune with consumers&#8217; interests.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-top-medium:50px;--awb-padding-right-medium:60px;--awb-padding-bottom-medium:50px;--awb-padding-left-medium:60px;--awb-padding-top-small:0px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\" data-bg=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/06\/Rectangle-25.png\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility\" aria-label=\"Rectangle 25\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27487%27%20height%3D%27676%27%20viewBox%3D%270%200%20487%20676%27%3E%3Crect%20width%3D%27487%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left sm-text-align-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">How can TikTok Ads help you?<\/h2><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:30px;\"><p class=\"fusion-title-heading title-heading-left title-heading-tag sm-text-align-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:30;line-height:1.17;\">Our TikTok Ads agency offers specialized expertise and a range of services from strategy and content creation to ad management and performance analysis. We enable our customers to maximize their impact on TikTok and achieve their advertising objectives through comprehensive support:<\/p><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color4);--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);--awb-icon-box-color:var(--awb-color1);--awb-toggle-hover-accent-color:var(--awb-color1);--awb-toggle-active-accent-color:var(--awb-color1);--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-11592-1\"><div class=\"fusion-panel panel-default panel-77359ed67f8b9cd10 fusion-toggle-no-divider\" style=\"--awb-content-font-size:16px;--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_77359ed67f8b9cd10\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"77359ed67f8b9cd10\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11592-1\" data-target=\"#77359ed67f8b9cd10\" href=\"#77359ed67f8b9cd10\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Customized campaign strategy<\/span><\/a><\/div><\/div><div id=\"77359ed67f8b9cd10\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_77359ed67f8b9cd10\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Market analysis:<\/strong> study of the target market and current trends on TikTok.<\/li>\n<li><strong>Definition of objectives:<\/strong> help in defining clear, measurable objectives for the campaign (awareness, engagement, conversions, etc.).<\/li>\n<li><strong>Planning:<\/strong> drawing up a detailed campaign plan with a schedule of actions to be undertaken.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-db80287de4f1ca721 fusion-toggle-no-divider\" style=\"--awb-content-font-size:16px;--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_db80287de4f1ca721\"><a aria-expanded=\"false\" aria-controls=\"db80287de4f1ca721\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11592-1\" data-target=\"#db80287de4f1ca721\" href=\"#db80287de4f1ca721\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Creating engaging content<\/span><\/a><\/div><\/div><div id=\"db80287de4f1ca721\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_db80287de4f1ca721\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Creative design:<\/strong> guidance on creative ideas that resonate with the TikTok audience.<\/li>\n<li><strong>Adaptation of your content:<\/strong> assistance with video production, optimized for TikTok.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-692ae4274a0f74201 fusion-toggle-no-divider\" style=\"--awb-content-font-size:16px;--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_692ae4274a0f74201\"><a aria-expanded=\"false\" aria-controls=\"692ae4274a0f74201\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11592-1\" data-target=\"#692ae4274a0f74201\" href=\"#692ae4274a0f74201\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Advertising management<\/span><\/a><\/div><\/div><div id=\"692ae4274a0f74201\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_692ae4274a0f74201\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Precise targeting:<\/strong> use TikTok&#8217;s targeting tools to reach the most relevant audience based on age, gender, location, interests, etc. For accounts with a long history, broad targeting proves highly effective. <\/li>\n<li><strong>Bid optimization:<\/strong> manage bids and budgets to maximize return on investment (ROI).<\/li>\n<li><strong>Performance monitoring:<\/strong> real-time monitoring of ad performance and adjustment of strategies to improve results.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fadb3e2c22c631b5c fusion-toggle-no-divider\" style=\"--awb-content-font-size:16px;--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_fadb3e2c22c631b5c\"><a aria-expanded=\"false\" aria-controls=\"fadb3e2c22c631b5c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11592-1\" data-target=\"#fadb3e2c22c631b5c\" href=\"#fadb3e2c22c631b5c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Collaboration with Tiktokeurs<\/span><\/a><\/div><\/div><div id=\"fadb3e2c22c631b5c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fadb3e2c22c631b5c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Identifying influencers:<\/strong> selecting content creators who match the brand and its values.<\/li>\n<li><strong>Partnership management:<\/strong> negotiate and manage collaborations with influencers to ensure successful and authentic partnerships.<\/li>\n<li><strong>Sponsored content creation:<\/strong> coordinate the creation of sponsored content by influencers that resonates with their audience.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b28a7ae0f4c5299c5 fusion-toggle-no-divider\" style=\"--awb-content-font-size:16px;--awb-title-font-family:&quot;Plus Jakarta Sans&quot;;--awb-title-font-weight:700;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-title-color:var(--awb-color1);--awb-content-color:var(--awb-color1);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_b28a7ae0f4c5299c5\"><a aria-expanded=\"false\" aria-controls=\"b28a7ae0f4c5299c5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-11592-1\" data-target=\"#b28a7ae0f4c5299c5\" href=\"#b28a7ae0f4c5299c5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Performance monitoring and optimization<\/span><\/a><\/div><\/div><div id=\"b28a7ae0f4c5299c5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b28a7ae0f4c5299c5\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Detailed reporting:<\/strong> provide detailed reports on campaign performance, including key metrics such as views, likes, shares, conversions, etc.<\/li>\n<li><strong>Insights and recommendations:<\/strong> analyze data to gain insights and make recommendations for future campaigns.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"sm-text-align-center\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color4);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:15px;--button_margin-bottom:20px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vY29udGFjdC0yLw==\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact our experts<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-stretch fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70px;--awb-padding-right:150px;--awb-padding-bottom:20px;--awb-padding-left:150px;--awb-padding-right-medium:30px;--awb-padding-left-medium:100px;--awb-padding-right-small:30px;--awb-padding-bottom-small:0px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color3);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 sm-text-align-center\" style=\"--awb-font-size:120px;--awb-line-height:60px;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Plus Jakarta Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:800;\"><p>21,4<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 sm-text-align-center\" style=\"--awb-font-size:25px;--awb-text-color:var(--awb-color1);\"><p>million users in France<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 sm-text-align-center\" style=\"--awb-font-size:120px;--awb-line-height:60px;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Plus Jakarta Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:800;\"><p>70%<\/p>\n<\/div><div class=\"fusion-text fusion-text-6 sm-text-align-center\" style=\"--awb-font-size:25px;--awb-text-color:var(--awb-color1);\"><p>of users are under 44<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 sm-text-align-center\" style=\"--awb-font-size:120px;--awb-line-height:60px;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Plus Jakarta Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:800;\"><p>40%<\/p>\n<\/div><div class=\"fusion-text fusion-text-8 sm-text-align-center\" style=\"--awb-font-size:25px;--awb-text-color:var(--awb-color1);\"><p>of Gen Z use it as a search engine<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Advertising formats on TikTok Ads<\/h2><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:15px;--awb-margin-bottom:25px;\"><p style=\"text-align: center;\">TikTok offers a variety of ad formats to suit different marketing objectives and content types. Here are the main advertising formats available on TikTok: <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-border-color:var(--awb-color4);--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">In-Feed Ads<\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p>These ads appear in users&#8217; &#8220;For You&#8221; feed, natively integrated between organic videos.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: up to 60 seconds, but the first 15 seconds are usually crucial.<\/li>\n<li>Interaction: users can like, comment, share, follow or use the same sounds.<\/li>\n<li>Objectives: traffic, application installations, video views, conversion.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">TopView Ads<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>These ads are the first videos users see when they open the application, guaranteeing maximum visibility.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: up to 60 seconds.<\/li>\n<li>Full screen and sound activated.<\/li>\n<li>Objectives: brand awareness, engagement, video views<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Branded Hashtag Challenges<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>Encourage users to take part in a challenge using a brand-specific hashtag.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: generally a campaign of 3 to 6 days.<\/li>\n<li>Includes a dedicated page with details of the challenge and the best videos from participants.<\/li>\n<li>Objectives: engagement, brand awareness, user-generated content.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Branded Effects<\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p>Enables brands to create customized effects, such as filters, stickers and augmented reality effects, which users can integrate into their videos.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: available for 10 days.<\/li>\n<li>Interactive and engaging.<\/li>\n<li>Objectives: commitment, brand awareness, innovation and creativity<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Brand Takeovers<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p>A full-screen ad that appears immediately when the application is opened. It can be static (image) or dynamic (GIF or video). <\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: a few seconds for immediate impact.<\/li>\n<li>Limited to one brand per day.<\/li>\n<li>Objectives: brand awareness, conversion, traffic.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Spark Ads<\/h3><\/div><div class=\"fusion-text fusion-text-15\"><p><a href=\"https:\/\/www.effinity.fr\/en\/blog\/tiktok-spark-ads-boost-your-visibility-with-organic-sponsored-content\/\">Spark Ads enable brands to boost existing organic content<\/a>, whether created by the brand or by users, turning organic videos into ads.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Duration: based on existing organic video.<\/li>\n<li>Amplifies authenticity and commitment.<\/li>\n<li>Objectives: brand awareness, engagement, conversions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Ads Collection<\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p>Allows users to browse and buy products directly from the ad, creating an immersive shopping experience.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Includes a main video with an underlying product gallery.<\/li>\n<li>Objectives: conversion, online sales.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:-30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:25;line-height:var(--awb-typography1-line-height);\">Lead Generation Ads<\/h3><\/div><div class=\"fusion-text fusion-text-17\"><p>These ads collect information directly from users via forms integrated into the ads.<\/p>\n<p>Features :<\/p>\n<ul>\n<li>Objectives: lead generation, collection of user data for subsequent follow-up.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.7428571428571%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.7428571428571%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Best practices for TikTok Ads<\/h2><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-top:30px;\"><p>We must never lose sight of the fact that TikTok is an entertainment platform, so your ads must be as entertaining as possible. Creativity is therefore a key factor in the success of your advertising campaigns. Here are a few best practices for advertising on TikTok:  <\/p>\n<ol>\n<li style=\"text-align: left;\">Use a vertical format and stay within the &#8220;Safe Zone&#8221;, so that important information is not obscured by buttons.<\/li>\n<li style=\"text-align: left;\">Create a real and entertaining story<\/li>\n<li style=\"text-align: left;\">Using TikTok trends and challenges<\/li>\n<li style=\"text-align: left;\">Grab attention right from the start of the video<\/li>\n<li style=\"text-align: left;\">Communicate your key message at the outset<\/li>\n<li style=\"text-align: left;\">Propose a powerful caption to reinforce your video&#8217;s message, and add hashtags.<\/li>\n<li style=\"text-align: left;\">Making the most of sound<\/li>\n<li style=\"text-align: left;\">Use a tone of proximity<\/li>\n<li style=\"text-align: left;\">Superimpose brief, informative text on images<\/li>\n<li style=\"text-align: left;\">Include an engaging CTA<\/li>\n<li style=\"text-align: left;\">Renew your advertising regularly<\/li>\n<li style=\"text-align: left;\">Adapt the frequency of your ads to avoid saturating your audience<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12.8%;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:12.8%;--awb-spacing-left-medium:12.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Why choose Effinity for your TikTok Ads campaigns?<\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:left;--awb-text-color:var(--awb-color6);--awb-margin-top:30px;\"><p>Effinity has dedicated TikTok Ads experts to provide premium support for advertisers wishing to create advertising campaigns on TikTok.<br \/>\nWhatever your intention, Effinity&#8217;s TikTok Ads teams offer a personalized approach based on your business sector and work alongside you to meet your objectives:<\/p>\n<ul>\n<li>Create a community and boost brand awareness<\/li>\n<li>Find new customers and increase your sales<\/li>\n<li>Retargeting and building customer loyalty<\/li>\n<li>Generate leads<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Our latest articles on TikTok Ads<\/h2><\/div><div class=\"fusion-recent-posts fusion-recent-posts-1 avada-container layout-default layout-columns-5\" style=\"--h3_typography-font-size:25px;\"><section class=\"fusion-columns columns fusion-columns-5 columns-5\"><article class=\"post fusion-column column col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.effinity.fr\/en\/blog\/tiktok-spark-ads-boost-your-visibility-with-organic-sponsored-content\/\" aria-label=\"TikTok Spark Ads: boost your visibility with organic sponsored content\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-spark-700x441.webp\" class=\"attachment-recent-posts size-recent-posts lazyload\" alt=\"tiktok spark ads\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27830%27%20height%3D%27550%27%20viewBox%3D%270%200%20830%20550%27%3E%3Crect%20width%3D%27830%27%20height%3D%27550%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-spark-700x441.webp\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-spark-320x202.webp 320w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-spark-700x441.webp 700w\" data-sizes=\"auto\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vYXV0aG9yL2ptci1hZG1pbi8=\" title=\"Posts by Jean-Marc Requin\" rel=\"author\">Jean-Marc Requin<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-08-20T18:11:13+02:00<\/span><h3 class=\"entry-title\"><a href=\"https:\/\/www.effinity.fr\/en\/blog\/tiktok-spark-ads-boost-your-visibility-with-organic-sponsored-content\/\">TikTok Spark Ads: boost your visibility with organic sponsored content<\/a><\/h3><\/div><\/article><article class=\"post fusion-column column col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.effinity.fr\/en\/blog\/how-to-build-a-winning-strategy-with-tiktok-ads\/\" aria-label=\"How to build a winning strategy with TikTok Ads?\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-strategie-700x441.webp\" class=\"attachment-recent-posts size-recent-posts lazyload\" alt=\"tiktok ads strat\u00e9gie publicit\u00e9\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27830%27%20height%3D%27550%27%20viewBox%3D%270%200%20830%20550%27%3E%3Crect%20width%3D%27830%27%20height%3D%27550%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-strategie-700x441.webp\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-strategie-320x202.webp 320w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-strategie-700x441.webp 700w\" data-sizes=\"auto\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vYXV0aG9yL2ptci1hZG1pbi8=\" title=\"Posts by Jean-Marc Requin\" rel=\"author\">Jean-Marc Requin<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-10-29T14:29:11+01:00<\/span><h3 class=\"entry-title\"><a href=\"https:\/\/www.effinity.fr\/en\/blog\/how-to-build-a-winning-strategy-with-tiktok-ads\/\">How to build a winning strategy with TikTok Ads?<\/a><\/h3><\/div><\/article><article class=\"post fusion-column column col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.effinity.fr\/en\/blog\/tiktok-ads-and-influencer-marketing-the-winning-duo-for-your-campaigns\/\" aria-label=\"TikTok Ads and influencer marketing: the winning duo for your campaigns?\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-createur-700x441.webp\" class=\"attachment-recent-posts size-recent-posts lazyload\" alt=\"tiktok ads influence UGC\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27830%27%20height%3D%27550%27%20viewBox%3D%270%200%20830%20550%27%3E%3Crect%20width%3D%27830%27%20height%3D%27550%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-createur-700x441.webp\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-createur-320x202.webp 320w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-createur-700x441.webp 700w\" data-sizes=\"auto\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vYXV0aG9yL2ptci1hZG1pbi8=\" title=\"Posts by Jean-Marc Requin\" rel=\"author\">Jean-Marc Requin<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-08-20T18:05:32+02:00<\/span><h3 class=\"entry-title\"><a href=\"https:\/\/www.effinity.fr\/en\/blog\/tiktok-ads-and-influencer-marketing-the-winning-duo-for-your-campaigns\/\">TikTok Ads and influencer marketing: the winning duo for your campaigns?<\/a><\/h3><\/div><\/article><article class=\"post fusion-column column col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.effinity.fr\/en\/blog\/how-will-advertising-work-on-tiktok-in-2025\/\" aria-label=\"How will advertising work on TikTok in 2025?\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-fonctionnement-700x441.webp\" class=\"attachment-recent-posts size-recent-posts lazyload\" alt=\"tiktok-ads-fonctionnement\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27830%27%20height%3D%27550%27%20viewBox%3D%270%200%20830%20550%27%3E%3Crect%20width%3D%27830%27%20height%3D%27550%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-fonctionnement-700x441.webp\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-fonctionnement-320x202.webp 320w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2025\/08\/tiktok-ads-fonctionnement-700x441.webp 700w\" data-sizes=\"auto\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vYXV0aG9yL2ptci1hZG1pbi8=\" title=\"Posts by Jean-Marc Requin\" rel=\"author\">Jean-Marc Requin<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-08-20T17:55:09+02:00<\/span><h3 class=\"entry-title\"><a href=\"https:\/\/www.effinity.fr\/en\/blog\/how-will-advertising-work-on-tiktok-in-2025\/\">How will advertising work on TikTok in 2025?<\/a><\/h3><\/div><\/article><article class=\"post fusion-column column col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none\"><ul class=\"slides\"><li><a href=\"https:\/\/www.effinity.fr\/en\/blog\/palais-des-thes-launches-tiktok-ads-with-effinity\/\" aria-label=\"Palais des Th\u00e9s launches TikTok Ads with Effinity\" class=\"hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/pdt-tiktok-700x441.png\" class=\"attachment-recent-posts size-recent-posts lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27830%27%20height%3D%27550%27%20viewBox%3D%270%200%20830%20550%27%3E%3Crect%20width%3D%27830%27%20height%3D%27550%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/pdt-tiktok-700x441.png\" data-srcset=\"https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/pdt-tiktok-320x202.png 320w, https:\/\/www.effinity.fr\/wp-content\/uploads\/2024\/09\/pdt-tiktok-700x441.png 700w\" data-sizes=\"auto\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vYXV0aG9yL2ptci1hZG1pbi8=\" title=\"Posts by Jean-Marc Requin\" rel=\"author\">Jean-Marc Requin<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-08-20T18:15:48+02:00<\/span><h3 class=\"entry-title\"><a href=\"https:\/\/www.effinity.fr\/en\/blog\/palais-des-thes-launches-tiktok-ads-with-effinity\/\">Palais des Th\u00e9s launches TikTok Ads with Effinity<\/a><\/h3><\/div><\/article><\/section><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:5px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:45px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">Be successful on TikTok<\/h2><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Marcellus&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\">Contact us today to find out how our agency can optimize your advertising campaigns on TikTok.<\/h3><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type link-obfuscated\" style=\"--button_accent_color:var(--awb-color6);--button_border_color:rgba(0,0,0,0);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:rgba(255,85,48,0);--button_gradient_bottom_color_hover:rgba(255,85,48,0);--button_margin-top:20px;\" target=\"_self\" data-obfuscated-link=\"aHR0cHM6Ly93d3cuZWZmaW5pdHkuZnIvZW4vY29udGFjdC0yLw==\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact us<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-arrow-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:var(--awb-typography1-line-height);\"><p style=\"text-align: center;\">Discover our other Ads agency expertise<\/p><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/youtube-ads-agency\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">YouTube Ads Agency<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/instagram-ads-agency\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Instagram Ads Agency<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/facebook-ads-agency\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Facebook Ads Agency<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/linkedin-ads-agency\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LinkedIn Ads Agency<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.effinity.fr\/en\/expertise\/ads-agency\/social-ads-smo\/pinterest-ads-agency\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pinterest Ads Agency<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":11813,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-11592","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/comments?post=11592"}],"version-history":[{"count":32,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11592\/revisions"}],"predecessor-version":[{"id":18761,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11592\/revisions\/18761"}],"up":[{"embeddable":true,"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/pages\/11813"}],"wp:attachment":[{"href":"https:\/\/www.effinity.fr\/en\/wp-json\/wp\/v2\/media?parent=11592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}