What marketing mix will increase your share of voice in search results?

Increase your brand’s visibility and your sales by taking up as much space as possible in search engine results pages (SEO, SEO Partners, SEA, Shopping), while optimizing your budget.

Why should you download this white paper?

Because as a brand, increasing your share of voice in search engine results pages helps you increase your visibility and sales.

What can you put into practice after reading it?

Effectively combine the levers available to occupy maximum space in the results pages: SEO, affiliation, SEA, Shopping, partnerships.

The knowledge you will acquire or deepen

• The Messy Middle concept, the disordered shopping experience
• How consumers move through the messy middle: 6 cognitive biases
• Best practices for brands to exist in the Messy Middle
• The levers to use to increase your share of voice, according to your areas of legitimacy: SEO, affiliation, SEA, Shopping
• A methodology for scoring your share of voice in search results
• Case studies

Part de voix, a two-part reflection…

The content of the white paper is drawn from the expertise of Sébastien Barry (left), co-founder of Foxglove, an agency of senior SEO experts, and Christophe Bosquet (right), President of Effinity, a digital marketing agency with expertise in affiliation, influence, Ads and LeadGen.

The two agencies have implemented their strategy of increasing share of voice in search results for several joint clients.
In this white paper, the share of voice of Alltricks, a specialist in cycling, running and outdoor, is analyzed in detail.

Download the white paper and find out how to multiply your presence in search results!